Our Story
We are a team of business professionals and creatives, who, between us have 50 + years experience working for and alongside some of the world’s largest companies. Our experience covers Smart Building Technologies, Industry 4.0, IOT, IP Networking, Utilities, Media and E-Commerce.
Our collective experience covers the full end to end ‘go to market’ process by combining sales experience with creative and content production, to deliver a full turn key solution for our customers.
We are Experienced
START IN CALIFORNIA, USA
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Strategists
We are thinkers and doers. Most importantly, in that order. Having helped many businesses plan for success, we know the importance of having a robust strategy to execute against. Importantly, it needs to be detailed enough to be effective, but easy enough to understand and deliver, so the whole team is on board.
Creatives
Creativity is what separates humans from machines. Most of our team are humans! (we also have some machines on the payroll). We understand how good design can support the effectiveness of communicating with your audience. We make sure the way you position your business is reflective of the culture you are creating.
Winners (and losers)
Before we learned how to win, we first felt what it was like to lose. The losses are important, the experience gained from many years in front of some of the most demanding customers in the world has helped to shape our approach to winning. Experience which we will transfer to your team.
WHO ARE WE?
Martin MacDonald
Owner / Principal Consultant
As our Owner/Principal Consultant, Martin manages his time between running PitchUp.Digital and his role as Executive Mentor for the STAC Smart Things Accelerator Centre, supporting the next Scottish smart technology success stories.
OUR Experience
